Here's How BaatCheet Media was Born...

BaatCheet Media was born in a tiny studio apartment in Mumbai, the city of dreams, chaos, and constant conversations. After working with renowned brands like Valvoline, Daikin, BMW, SBI Foundation, WaterAid, and Citizen Industries, our founder Surya Pasricha noticed a striking gap.

While big brands could afford high impact, beautifully crafted campaigns, startups and emerging brands were often left behind, lacking the resources, guidance, or access to build their voice in a noisy market. The result? Brands were broadcasting, not connecting. Campaigns were loud, but not lasting.

That’s when the idea for BaatCheet Media took shape, not as a typical agency, but as a belief. A belief that great branding isn’t reserved for the few with big budgets, but for anyone with a powerful story.

At BaatCheet Media, we exist to bridge that gap, helping brands, no matter their size, shape their identity through authentic storytelling and meaningful conversation. Because in a world full of noise, the most powerful thing a brand can do is start a real BaatCheet.